BREAD Releases Sophomore Album entitled “The Treatment”

A new album under the direction of Matrax Productions

PHILADELPHIA, PA – January 25, 2011 – BREAD is proud to announce the release of his sophomore album entitled “The Treatment”, available for download now at www.breadmuzic.com. This 15-track project is a testament of who and what a real emcee does.

BREAD goes on to explain his inspiration for the new album…”My last album was entitled “The Release”, had to get a lot of stuff off my chest. I decided to piggyback off a rehab theme, when you’re released from rehab, you start your treatment. Coming into this project, it’s more about the records that are used for me in a medicinal way. Sometimes things are painful and uncomfortable when you’re going through treatment, like chemotherapy, it’s that treatment that will get you healthy again. I tried to create records with that in mind, records that can help, heal, and treat people”.

When asked what his favorite songs on the album are, BREAD explains…”Well, all the records are my favorite, however if I had to narrow it down I would say When We Fall…very uplifting, yet real record. The subject matter explains that when we fall, it’s never to far to get back up, keep pushing on, it will be enough to lift you up”.

This second studio album is already anticipating rave reviews. “The Treatment” features artist collaborations with: Glenn Lewis, Peedi Peedi, Neka Holiday, Corey Latif, Twizz and more.

BREAD sheds lights on his experience working and creating Unconditional Love with the Grammy nominated artist Glenn Lewis… “The experience was like creating magic in a lab. Glenn Lewis is a good friend of mine, he’s such an amazing dude as well as gifted performer, artist and writer. I’m honored to work with him. The Unconditional Love record is my most important record because it’s also my tribute to the late Tupac Shakur”.

Official video for Unconditional Love Featuring Glenn Lewis is now available for view on www.breadmuzic.com.

The Treatment is comprised of the following tracks:

Intro
Devil On The Run
Trill Talk
Faith & Hustle
Black Punk
Bomb Feat. Nero
Cheat Wit Feat. Peedie Peedie
With U
U Ever Did
Blame Your Se
No Problems Feat. Neka Holiday
Pulls Me Back Feat. Get Right
We Fall Feat. Rich White (Raw Beauty)
The Truth
Interlude
Unconditional Love Feat. Glenn Lewis
Fix You
Outro

BREAD explains…”The message I want people to walk away with is experiencing the journey I’m going to take them on. I want people to understand what I’m about and what I’m bringing to the game. If you don’t give up…you will never lose; in whatever battle you are to fight in life. This is my best project-to-date and I’ve been sent here to share it”.

For more information on Bread, please visit www.breadmuzic.com, or www.facebook.com/1bread or please follow him on twitter www.twitter.com/bread_bruh

About BREAD
BREAD a.k.a. Ricardo Riviera is one of the most compelling and inspiring hip-hop artist creating music today.  His intense energy and undeniable flair capture listeners unlike any other recording artist in recent history. BREAD is making the best music of his career. Now teamed up with the critically acclaimed production boutique, Matrax. BREAD is moving at the speed of success. With this partnership “Team Take-Off” as they are called, is claiming their status in this industry as bringing deep passion, profound pain, and piercing joy to the world music.

About DayDream PR Group
DayDream Public Relations Group is a boutique PR firm that specializes in entertainment & fashion publicity, promotions, and marketing. Creating unique PR campaigns that capture the eyes and ears of the media; while gaining name recognition for artists, athletes, and entertainers.

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BREAD Releases Second Single “Unconditional Love” Featuring Glenn Lewis

From His Sophomore Album Release entitled “The Treatment”

PHILADELPHIA, PA – December 21, 2010 – BREAD is proud to announce the release of his lyrically profound single entitled  “Unconditional Love” from his sophomore album entitled “The Treatment” set to release January 2011.  This single is a tribute and continuation to the late Tupac Shakur’s solo debut single “Brenda’s Got A Baby” from his debut album 2Pacalypse Now (1991, Interscope).   Tupac Shakur explains this true story and paints a vivid picture of the character “Brenda” in his song. The story of an uneducated 12-year-old girl, victim of incest, molestation, prostitution, poverty, motherhood and ultimately found slain. “Prostitute, found slain, and Brenda’s her name, she’s got a Baby”- Tupac Shakur   Through creativity, imagination, and sincere artistry BREAD resurrects the ideas of what happens to Brenda’s baby. BREAD explains… ”I am a student of Tupac’s artistry, a lot of his ideologies I feel I share with him. The message in my record Unconditional Love speaks to Brenda having a baby, ended up dying, daughter didn’t get a chance to know her, father was addicted, father changed his life, adopted his daughter and introduced her to a new life”.   “Unconditional Love” captures the reality of going through pain and loving unconditionally through it.BREAD explains…”We go through tragic situations all the time; however we can get through it and it doesn’t have to be a tragic ending. In essence, who you “were” means nothing to me…who you “are” means the world to me. That’s unconditional”.        This second studio album is already anticipating rave reviews. “The Treatment” features artist collaborations with: Glenn Lewis, Peedi Crakk, Neka Holiday, Corey Latif, Twizz and more.   Unconditional Love is available for download now via www.breadmuzic.com For more information on Bread, please visit www.breadmuzic.com, or www.facebook.com/1bread or please follow him on twitter www.twitter.com/bread_bruh
About BREAD BREAD a.k.a. Ricardo Riviera is one of the most compelling and inspiring hip-hop artist creating music today.  His intense energy and undeniable flair capture listeners unlike any other recording artist in recent history. BREAD is making the best music of his career. Now teamed up with the critically acclaimed production boutique, Matrax. BREAD is moving at the speed of success. With this partnership “Team Take-Off” as they are called, is claiming their status in this industry as bringing deep passion, profound pain, and piercing joy to the world music.   About Glenn Lewis Glenn Lewis is a Grammy nominated R&B Singer/Songwriter, Juno Award recipient, former Epic Records recording artist. Discography: Debut Album World Outside My Window, released March 19, 2002     About DayDream PR Group DayDream Public Relations Group is a boutique PR firm that specializes in entertainment & fashion publicity, promotions, and marketing. Creating unique PR campaigns that capture the eyes and ears of the media; while gaining name recognition for artists, athletes, and entertainers.

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BREAD Releases Highly Anticipated Single “Faith N Hustle”

From His Sophomore Album Release entitled “The Treatment”

PHILADELPHIA, PA – October 27, 2010 – The hip-hop community would definitely agree that what it takes to make it in this industry is Faith, and a lot of Hustle. The Philadelphia based hip-hop artist BREAD is proud to announce his sophomore album release entitled “The Treatment” set to release Tuesday, January 4, 2011. The highly anticipated first single off the new album entitled “Faith N Hustle” is set to release Sunday, October 31, 2010. This emcee is back again with explosive lyrics, intense energy, and unrelenting commitment to his profound artistry.

The track “Faith N Hustle” definitely reaches across all markets and serves as a testament to anyone with the undying spirit to reach any endeavor in life. The highly charged rhythmic beat produced by Matrax Productions in conjunction with BREAD’s empowering lyrics clearly convey a message that anything is possible to achieve, if incorporating the following ingredients; Faith N Hustle.

BREAD explains…“Inspiration for the Faith-N-Hustle record came from never taking NO for an answer. I don’t need your Yes or No. I can build my own door of opportunity, or create my own house of success. Within my support team we kind of share the same ideals. We all have Faith and Hustle. It’s sort of like a collective consciousness”.

This second studio album is already anticipating rave reviews. “The Treatment” features artist collaborations with: Glenn Lewis, Peedi Crakk, Neka Holiday, and more.

Faith-N-Hustle will be available for download on Sunday, October 31, 2010 via www.breadmuzic.com

For more information on Bread, please visit www.breadmuzic.com, or www.facebook.com/1bread or please follow him on twitter www.twitter.com/bread_bruh

About BREAD

BREAD a.k.a. Ricardo Riviera is one of the most compelling and inspiring hip-hop artist creating music today.  His intense energy and undeniable flair capture listeners unlike any other recording artist in recent history. BREAD is making the best music of his career. Now teamed up with the critically acclaimed production boutique, Matrax. BREAD is moving at the speed of success. With this partnership “Team Take-Off” as they are called, is claiming their status in this industry as bringing deep passion, profound pain, and piercing joy to the world music.

About DayDream PR Group

DayDream Public Relations Group is a boutique PR firm that specializes in entertainment & fashion publicity, promotions, and marketing. Creating unique PR campaigns that capture the eyes and ears of the media; while gaining name recognition for artists, athletes, and entertainers.